We were very satisfied with the service that Ms. Megan gave to us.
ICE 2025
About the event
Update
ICE 2025 will occur as a face-to-face exposition between the 20th and 22nd of January 2025. The venue of choice will be Fira Barcelona — Gran Via. At present, the country does not have pandemic constraints in place.
Preface
ICE is the leading platform for the gaming and betting sector. It is the main event for professionals from all branches and senior positions. This is because the event provides business growth and networking opportunities. During the exhibition, specialists from all segments discuss the latest innovations. The event occurs annually in Fira Barcelona — Gran Via and, formerly, in ExCeL London.
ICE is a high-profile and high-attendance event. One edition, for example, included over 35 000 attendants from 65 nations. Among the represented countries are the UK, the USA, Japan, China, and Armenia. Specialists from all branches of the gaming and betting industry attend the fair. This includes C-Suite executives, project managers, heads of departments, and QA specialists. It also incorporates web developers, counsellors, product owners, and marketing professionals. Hospitality experts and security and audit professionals also attend.
About ICE
ICE is an international exhibition that allows gaming industry professionals to network. It also provides ample opportunities for expanding specialist knowledge. Furthermore, ICE serves as the sector’s central innovation hub.
The trade show can help professionals through its comprehensive exhibition and support program. The main event of the fair is the exhibition. During the exposition, solution experts showcase their latest innovations and products. This allows visitors to conduct business and form new connections while attending. The expo includes ten sectors that represent all branches of industrial production.
ICE also includes a detailed multi-track conference known as the ICE VOX. It consists of several sub-conferences. One of the sub-conferences is the World Regulatory Briefing or WrB. It is a meeting event for international regulators, legislators, and operators. The Briefing consists of roundtables and panel discussions. During the sessions, attendees discuss regulatory enforcement, regtech, and uniform compliance approaches. New markets, public perception and internal company cultures are also discussed.
Another sub-forum is the International Casino Conference or ICC. It focuses on casino optimisation, development, and opportunity. This includes modernising casino enterprises, IR markets, customer experience, acquisition, and retention. The Hospitality Summit is also part of the ICE VOX. It discusses innovative technology methods for creating a seamless visitor experience. The discussions feature leading industry experts and hospitality professionals sharing their success stories. It also focuses on the creation of sustainable revenue using innovative technologies. The methods focus on ways to tend to an audience with ever-increasing demands.
The ICE VOX support programme also features the Cybercrime & Security track. The event is the meeting location for professionals in the online betting sector. It is where such specialists can learn about new solutions to various challenges, such as AML and GDPR conflicts. They can furthermore learn about best practices for keeping money and data safe. During the event, leading industry experts share their success stories and challenges.
ICE VOX can also provide information to attendees working in the lotteries sector. This is due to the support program featuring the Modernising Lotteries Event. This is where professionals working with lotteries can gain insight into challenges, such as the conflict between private and national lotteries.
Advertising and marketing specialists can look forward to the Advertising & Marketing Event. The meeting platform focuses on subjects related to innovations and global issues. It is where such professionals can learn about creative planning strategies. One such example is engaging as many prospects as possible without violating regulations. During the event, key stakeholders share their customer addition and retention plans.
The event’s exhibitor list features leading companies, such as:
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ICE receives participants from various sectors. This includes the betting, gaming, IT, entertainment, and media industries.
ICE Accommodation
Secure suitable accommodation for ICE with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fira Barcelona — Gran Via and gain valuable access to public transport. We can inform you of the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ICE 2022
ICE 2022 occurred as a live edition at the ExCeL London between the 12th and 14th of April 2022. The hosting location did not implement coronavirus safeguards. This was due to the country removing its restrictions, courtesy of the improved epidemiological situation. The event received approximately 460 exhibiting firms.
ICE 2023
The 2023 iteration featured over 40 000 attendees and more than 650 represented brands. A total of 150 counties participated in the record-setting edition that occurred between the 7th and 9th of February 2023 in ExCeL London as a live trade fair without implementing coronavirus safeguards. Over 80% of the available exhibitor stand space for the upcoming iteration was reserved by 16:00 on the final day.
ICE 2024
The 2024 iteration of ICE took place as a live trade exposition between the 6th and 8th of February 2024. The iteration received 811 exhibiting firms from 76 nations and thousands of attendants on 60 000 m2.
150
countries represented
30,000+
trade visitors
Book hotels online for ICE 2025
Book nowOur visitors for the event
Dear Ellie,
all perfect.
For Anuga 2025 we would like the same hotel
Anuga 2023
Dear Megan,
Greetings of the day!
I wanted to express my gratitude for the excellent services you provided during our recent stay at Four Points by Sheraton Barcelona hotel, which was held from 22 Oct – 28 Oct 2023. The feedback from our attendees has been overwhelmingly positive, and your team's professionalism and dedication contributed significantly to the success of the event.
Thank you once again for the exceptional service provided by your team
Thank You!
CPhI Worldwide 2023
Dear Ellie,
The experience with the hotel and your services are at our best satisfaction.
CPhI Worldwide 2023
Hi Tom,
We always stay at Hotel Rubin and really like it. In addition to being very central, it has everything we need for a work trip.
ProWein - 2024
HI Christine,
I have just returned from my trip as I went to London after the fair. The hotel was great. Really close to the fair and easy to get to each day by walking.
We did really struggle to get taxis each night during the fair from the hotel to the city centre as there were no restaurants around the hotel. The hotel restaurant was good but expensive and you didn’t want to eat there each time.
Kind regards,
Jackie
Dear Tom,
The stay was successful. Thank you for your help.
Best Regards,
Cathia
Dear Tom,
We have had a very pleasant stay at the hotel, well situated nearby the tube that brings you in one stop to the Fair Ground. Thanks very much for your assistance.
Kind regards,
Marieke Emke
Hello Christine,
The hotel location was perfect, very close to Gare du Nord in a good area. However the hotel was very old and need some refurbishments. In the photos, it looked much nicer than it was in real life.
If you remember, the rooms were without bed and breakfast, but finally the double rooms for 1 night had breakfast included and the other 2 not. When I asked the reception about it, he was not very kind in his answer and told me I made different reservations. I said that it was all done together by an agency.
We hope the feedback may be useful.
Best regards!
Hello.
Everything was ok, and your service as well.
Anuga 2023
Dear Brian!
Thank you, colleagues returned from the trip in a good mood. Everything was well organized. The hotels liked it, it was clean, cozy and friendly staff. You can write from us like that. Everyone liked everything very much!
Have a good mood and summer vacation!
Εverything went well, we didn't have any problems! Thank you for your cooperation & assistance.