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Upcoming Dates

12.02.2022 - 14.02.2022
Country: Italy
City: Milan
Industry: Ophthalmic Optics, Eyewear


A Brief Introduction

Set the hottest new trends for eyewear or be at the forefront of lens design and innovation. MIDO gives you the freedom to pursue any business venture in the eyewear industry. The international ophthalmology trade fair that sees the latest eyewear designs and technological and scientific solutions and breakthroughs under one roof. Occurring every single year, this fair is held in Milan, Italy and enjoys an impressive turnout every single time. As of right now, you can expect to be in competition with more than 1300 other exhibitors while the audience has grown well above 58,000 trade visitors from all over the world and at every level in the industry.

An Industry Profile

MIDO can be best described as one of the most stylish events within ophthalmology, which ties in perfectly with the designer eyewear brands that take the stage in sophisticated displays. There’s sports glasses, spectacle cases, sunglasses, contact lenses and spectacle frames from the biggest names in the industry. The flipside is the technological side of the trade fair, which focuses on the big strides made within optical instruments, materials and optics. Major highlights are the Design Lab, Lab Academy and Tech themed sectors, where you have a hands-on experience. MIDO is a mixture of high-end procurement platform and information platform.

Go Fair Takes You There

Go Fair ltd has had years to establish a large database of apartments, guesthouses and hotels in Milan and we’re the premier provider of online hotel reservations for trade fairs. We work with all budget sizes and can accommodate all tastes in location. Do you want a central location? You get a great room in central Milan with great public transport connections. Perhaps, you want to be within walking distance from MIDO. We can get you hotels close to Fiera Milano in no time. This allows you to plan your attendance in peace.