This month we’ve decided to do things differently and rather than review the upcoming trade fairs scheduled to take place in a specific city, we’re going to present one event in great detail. The reason we’ve decided to go down this route is simple – some trade fairs are simply bigger and it’s unfair to overlook their importance. Go Fair ltd also wants to shed light on how you as an exhibitor can prepare for an event of bigger
It’s been a main fixture in Cologne’s business calendar and every year sees growth in the fair program and its relevancy.
Let’s look closely at the number of exhibitors and visitors a little closer.
In short, you have a massive venue that’s going to be filled out with the entire global industry and you’ll have to compete for the attention of nearly 40,000 people. All this is happening in conjunction with ProSweets Cologne – international supplier trade fair for sweets and snacks.
It’s a tough task to stand out. While we can’t tell you how to close the most deals, break into new markets and beat out your competition, Go Fair ltd can help you plan your business trip so that you have the best fighting chance.
38,000 trade visitors and 1640 exhibitors are big numbers, which means you need to hurry up in finding accommodation. You want your whole group to find accommodation in one hotel and you want strategic advantages of location, public service connections
Choosing where to stay is the most important aspect of your business trip. First, because you want to keep your short and simple. Nobody wants to wake up an hour earlier, catch a bus or a train, and travel for 20-30 minutes to the exhibition
Sometimes, financial restrictions will make it rather difficult to make the most optimal choice in selecting your accommodation. It’s more cost-effective to stay in a hotel where you can get to the trade fair on foot, but those strategic venues are often more expensive. Sometimes, it’s a better deal to find a small, cheaper alternative in the outskirts or residential districts and then simply commute. You might also want to consider different room types – doubles are cheaper than singles, apartments can take larger groups sometimes and cost less per night per person. Be sure you’ve chosen the optimal number of people as well. Cut the fat where you can!
This template gives you a better chance to make a bigger impact