So, you want to run an international business. You have the right idea in mind and we’d really like you to succeed. So here’s a little bit of advice when it comes to achieving success – being active in the exhibition and trade show scene is vital.
International is the keyword here. You can’t be an international success without, you know, catching a plane and travelling the globe to promote what you do. That’s why going to an industry event makes such a difference.
You invest in brand building and recognition. You grow your network and, trust us with this one, a network of business contacts is the best asset an emerging company can have. The one place where all companies gather – Europe. It’s a historic business centre and all of its major cities shape the industries of the world.
Milan is one of the cities, you need to put on your list. First, it’s incredibly beautiful and that in itself is a good enough reason to justify a business trip (just don’t tell your accountant). Second, have you seen Milan’s social calendar? There are events happening every month! Here just 5 of the events Go Fair
Milan is known for its ties to fashion and THE MICAM 2015 proves this. It’s one of the most famous exhibition for footwear with an estimated attendance of over 32,000 industry insiders. Those are a lot of designers, retailers and brands to impress and compete against. Who knows? Maybe, your shoes will start the next fashion craze. There’s only one way to find out!
PRO TIP: Booking a room right before an exhibition is quite similar to the Hunger Games. It is competitive and difficult. For your first business trip, we suggest you think ahead and get a room as early as four months before the actual event. Go Fair ltd prepares early booking deals that help you save money on your stay from the get-go.
EMO MILANO 2015 covers pretty much every aspect of the machine tool industry with top minds and companies representing every field from mechatronics and robots to metrology and welding tools.
PRO TIP: Location is everything. An event might last for three to five days, a short amount for sure, but even the smallest event gets so intense, things like proximity to public transport links matters. Pick your hotel with care. Go Fair ltd can find the perfect balance between a fair price and good connectivity.
HOST MILANO 2015 continues the long line of tradition as a meeting point for leaders in the Ho.Re.Ca., food service, retail, large-scale distribution and hotel industries. No industry exists in isolation and this event proves exactly that. This is the place where big deals are closed and with some luck, you can land yourself the commission of a lifetime.
PRO TIP: A little party hurts nobody! If you’re travelling on business for the first time, you’d want to take it easy on yourself. Plan for some downtime in your schedule and it would really help you to find a hotel in a picturesque area with things to see and do. Go Fair ltd is well-connected in Milan and can find you affordable choices in living areas with good connections to the exhibition grounds.
You don’t need a pair of glasses to clearly see why attending MIDO 2016 will help you gain a foot in the world of optics, optometry and ophthalmology. You get international experts and brands all at one place to share their experience and passion. All you need to do to become a success is keep yourself in everyone’s line of sight!
PRO TIP: So your event is on the smaller scale and you know everyone will know everyone else. The fastest way to insert yourself in the same social circles is to book a room where everyone else will be staying – usually close to the fairgrounds. Go Fair ltd always keeps enough rooms in strategic location blocked. We also offer them at preferential rates, so you’re winning big time.
You have a new line of home furniture or tools you want to debut? You’ll find no better platform for your products than the SALONE INTERNAZIONALE DEL MOBILE 2016. The numbers don’t lie. More than 310,000 international visitors make their way to the event with a single purpose – purchase. This event is the quickest way to international recognition.
Naturally, there are so many events in Milan that if we’re to list them, we’d write a book on the subject. But I’m sure you get the gist of what I mean. Travelling abroad on industry events is the best way to spend money on your business for one simple reason – it always pays off. If not right away, then in the near future.