Nothing says success quite like travelling around the world on business events to promote your brand and products. For some reason, though, the whole business travel thing is seen as the impenetrable domain of big business. Only Apple and Samsung and the company that makes Hello Kitty (Sanrio, if you didn’t know) have the cash to do this.
To this, we say: “Bad, business owner. Bad.”
International business travel is attainable and doesn’t need to cost an arm, a leg and a kidney (metaphorically speaking, we have not researched prices) and companies in their first years on the market only stand to gain from the exposure.
Go Fair ltd has seen the benefits of business trips and presents you with industry events in one of the most business-forward cities in the world – Paris.
Fly high along with the rest of the world at the International Paris Air Show, which garners over 139,000 trade visitors alone (and this event is open to the general public as well). This means a lot of people with the means to invest in your business no matter where on the supply chain you are. Did we mention the air show? Yeah, there’s an air show.
PRO TIP: Stress has no place during your business trip, especially on your first. Make sure to strike a healthy balance between work and fun. Request for a hotel located in a district that enjoys a fun
Fashion is all about getting seen and this fashion industry mainstay covers everything – from hat couture to ready-to-wear. Brands from around the world stomp the runways and get scouted by fashion media and retailers. Twist the projectors your way and get a booth right this instant.
PRO TIP: The location of your hotel doesn’t matter that much as public transport does. When researching for accommodation, look at the best routes and lines that get you from your room to the exhibition centre the fastest. This is not our first rodeo and has made a list.
With 20 years under its belt, this event is the definitive platform for the lifestyle sector. You get trendsetters and tastemakers attend, evaluate and chart the future. Get people talking about your vision and attend. As far venues go, this is one of the fun ones – because you get to make business deals and celebrate beauty with thousands of people from around the world.
PRO TIP: Attending a really big show? Like a show that puts most armies to shame in size? Then please do not try to get rooms right next to the fairgrounds. It’s way more expensive than it’s worth and Paris has the public transport system to allow to stay in the outskirts of town or near the airport. Check Go Fair ltd for special deals.
Cutting-edge technology meets with the desire to ensure better industrial security, public security and child deference. Here you have the leading manufacturers and agencies in the security and safety sectors display the future in the making. This is an industry that relies on international sales and this is the event that gives you access to the largest international market.
The food and beverage industry in Europe won’t exist as you know it if it wasn’t for this event that has been running since 1986. More than 26,000 gather on average to celebrate the magic of fine, healthy dining and if you’re looking for partners in trade, R&D and marketing, this is the environment to seek them out… and potentially get a trade secret or two.
PRO TIP: Timing is everything in business – a lesson you should apply to book your room for the event. The earlier you do it, the smoother the organization process and the more money you save. Go Fair ltd runs regular early booking offers to help new companies get the most of their business trips.
Baking is not just making delicious pastries – it’s an art form, a science and all about quality and precision.
PRO TIP: What happens in the exhibition centre stays in the exhibition centre. This goes for any social interaction in your hotel. Make sure you book an establishment sitting right next to the fairgrounds, so you get to introduce yourself naturally.
EUROSATORY bills itself as the largest exhibition and the over 1500 specialized in defence and security exhibiting companies are proof. The whole event looks like a sci-fi movie come to life with over 450 product demonstrations and launches. Prepping the next best piece of technology in the field? You’ll make a difference with a booth here.
As you can see, there’s no downside to not attending industry events. Go Fair ltd has seen how fast companies with established presence grow and sustain their growth.
Haven’t found an event for your industry? Please turn to our extensive database.