The RHS Malvern Spring Festival – A Brief Introduction
The RHS Malvern Spring Festival is based in Malvern, UK and is a gardening trade show for the Midlands and South West region. The trade show had a modest beginning and until recently was a regional event before gaining national attention and strong publicity. This has resulted in a rapid expansion with attendance numbers surpassing 100,000 visitors per edition. RHS Malvern Spring Festival succeeds because it manages to unify the best aspects of a classic English garden show with the fun of a food festival and lots of participation from celebrities.
An Industry Profile
The main purpose of the trade show is to stimulate sales, so visitors can discover a full breadth of products for the home and garden. Aside from gardening supplies, plants and flowers, there’s also a marketplace for local produce, artisan goods, gifts and decorations like sculptures. This, in turn, results in an audience that’s excited and ready to purchase. Visitors tend to be female (73%) and have an average age of 52 years. 40% are AB and out of those, 75% are ABC1. One of the time-honored features of the RHS Malvern Spring Festival are the Show Gardens. Designers put their skills to the test - Stuart Bugby, Emily Crowley-Wroe and Ruth Gwynn.
Go Fair Takes You There
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