A Brief Introduction
ISM showcases under one roof every definition of confectionery and sweets from around the world in Cologne, Germany, where more than 1600 international exhibitors come to reveal exciting new flavours, seek inspiration and expand their client base. The international trade fair encompasses the entire taste spectrum from the sweetest sweets to the most savoury of snacks. It’s an annual event with a loyal following. The last edition managed more than 39,000 trade visitors and organizers predict it’s going to cross the 40,000 marks soon. As a procurement program, ISM stimulates direct sales and gives you access to markets all across Europe and abroad.
An Industry Profile
Kölnmesse fills up with vibrant colors and irresistible smells as ISM unloads the full value chain of confectionary and baked good for enthusiastic buyers to survey and make their pick. Visitors have access to confectionery, frozen confectionery, candies, ready to eat fruit snacks, baked goods, chocolate products, chocolates, cocoa, ice cream, savoury snacks, snack products, vegetable snacks and more. You engage with all senses before committing to a deal with tastings an integral part of the fabric of the trade fair. Another valuable aspect of ISM is the exchange of information and the opportunity to survey what products are in demand right now.
Go Fair Takes You There
Go Fair ltd has helped many a business trips in Cologne and works with established hotels near Kölnmesse and in the outskirts of the city. We work based on your projected budget, taste and preference in location to make your ideal ISM hotel booking. The booking process can take as little as a day to accomplish thanks to the fact that we assign you a personal travel assistant. We save you time in securing hotel accommodation for trade fairs no matter where you go. We save you time, effort and money – that’s how we manage to make business travel affordable for all!