SILMO traces its roots back to 1967. The modest optical show showcased 58 exhibitors in a small space in Oyonnax France. Forty years later, SILMO 2016 occupies one of the biggest exhibition spaces in Paris and enjoys participation from over 880 exhibitors and 33,000 industry visitors. Optics manufacturers who present on this big a stage see sharp increases in sales and have a higher chance to break into international markets.
Have the mind to buy? You have your choice from pos and optician’s equipment to contact lenses, frames and glass lenses. All the brand giants are present and if you’re looking for the next new star, there are hundreds of smaller, specialist brands available. Of course, it would not be a trade fair without an emphasis on the future. You can find the future of eyewear and optics come alive at the Ab Fab Laboratory – always popular with exhibitors and guests alike.
Have a new product you want to launch? SILMO gives you its undivided attention and the rare chance to get unparalleled coverage by the media as you have over 350 journalists and writers from trade journals present along with TV reporters. Enter the Silmo academy and Silmo d'Or award, which aim to celebrate innovation and excellence, and you stand to get noticed immediately. In this highly competitive environment, every opportunity to shine gives you an edge over your business rivals.
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